cemvita
I worked with Cemvita, a biotechnology company, to develop a suite of marketing materials designed to bolster their communications strategy. My role involved creating visually cohesive and informative assets that would effectively communicate their mission and innovations to a broader audience. I focused on elevating their existing visual identity to a new level of professionalism and consistency, directly supporting their brand recognition and market presence.
Simplifying Complex Information
clarify
Cemvita's work in biotechnology involves complex scientific processes that can be difficult for a non-technical audience to grasp. There was a clear need for a tool that could demystify their offerings and make their value proposition accessible. To solve this, I designed an illustrated infographic through an iterative process with their team. This ensured the content was both technically correct and easy to read. By using custom illustrations aligned with their visual identity, the infographic broke down intricate concepts into a simple narrative, making their innovative work understandable to a wider audience.
Creating a Cohesive Social Media Presence
UNIFY
Cemvita's press releases and announcements required a visual component that was both consistent and engaging. The challenge was to translate technical press release information into visually compelling social media graphics that would capture attention and be easily understood. To solve this, I designed a series of branded social media graphics that aligned with each press release. These visuals were crafted to maintain a unified look and feel, ensuring that every piece of content contributed to a strong and recognizable brand identity across all platforms.
