championx
I provided comprehensive marketing collateral support for ChampionX, a leader in the oil and gas industry. My work spanned both print and digital mediums, from creating recruitment materials and social media graphics to developing multi-page technical brochures. This role required a strategic approach to brand application, ensuring every piece of collateral was cohesive and impactful.
Designing for Diverse Audiences
growth
ChampionX needed distinct collateral for different audiences from potential new hires and summer interns to clients and internal teams. To maintain a consistent brand voice while tailoring the message, I developed a suite of materials, including a recruitment fair flyer and a summer intern booklet. These projects expanded on the core brand identity to create a look and feel that resonated specifically with early-career talent.
Extending Brand Identity for an On-Site Cafe
legacy
ChampionX wanted to rebrand their on-site cafe to honor a key figure in the company's safety culture. The existing space lacked a distinct identity and connection to company values. I developed a complete brand identity for "Scooter's Cafe," including a custom logo that incorporated elements Scooter loved. I worked directly with his son to accurately portray his father's legacy, creating an identity, murals, and environmental designs that wove the company's history and values into the daily lives of its employees.
Refreshing Technical Marketing Materials
insight
ChampionX's midstream brochure, a key sales tool, needed a refresh. The existing version was text-heavy, making it difficult for clients to quickly grasp the product offerings. My solution was a complete redesign of the brochure with a cleaner, more modern layout. Crucially, I created a custom illustrated infographic that simplified their complex midstream process into a digestible visual narrative.
